The work

Building, advising, and getting it wrong first

A decade of work across India, the UK, and Australia.

2023 — Present

Founder · Rawbare

The brand being built now. Eyewear, grown from a first collection of ten into something worn across the country. Nearly every lesson here was earned the hard way, on the record.

2015 — Present

Marketing & Technical Consultant · Squarebase

An independent consultancy for founders and marketing teams. The work starts with the objectives, the stack, and the data, and ends with a marketing strategy that survives contact with reality.

squarebase.io
2022 — Present

Marketing & Technical Consultant · RVCJ Digital Media

Part of the RVCJ Group, the media ecosystem I grew up watching. Where strategy and the technical side move as one, across the group's brands and my own.

2023 — 2025

Brand Building From Scratch · Mashroo

An ethnic-wear label that lived entirely offline, taken online from nothing. Within two years it was running at twenty times its original target.

mashroostore.com
2021 — 2022

Web Marketing Consultant · Enterprise Monkey

Online marketing strategy for an Australian firm. Focus: presence, traffic, and turning that traffic into leads.

Australia
2021 — 2022

Strategic & Technical Consultant · Appedus

Business strategy meeting the technical side for a UK company, across operations, competitiveness, and growth.

United Kingdom
2020 — 2022

Digital Marketing Consultant · The Webezine Company

The online marketing engine for a UK business. Built for visibility and a steady flow of leads.

United Kingdom
Toolkit

What I actually work with

Brand BuildingTeam BuildingMarketingTechnically SoundPerformance MarketingD2C & E-commerceSEOConsulting
Recognition

Honoured across 2025 and 2026

Three founder honours, alongside five industry awards for Rawbare.

DIGIXX LuminaryAdgully DIGIXX Awards2026
Best Influencer StrategistAdgully ScreenXX Awards & Summit2025
D2C Growth Leader of the YearAdgully MAA Awards, CMO Charcha Kolkata2025
See all awards and press coverage →