Founder · Rawbare · Mumbai

Affan

Ten designs, no plan, and a decade of marketing behind them. Everything since has been built in public.

Affan Ahmad, founder of Rawbare

Most brands are built behind closed doors. This one wasn't.

Affan Ahmad is the founder of Rawbare, a Mumbai-based eyewear brand, built after a decade in digital and performance marketing across India, the UK, and Australia. The story here is the working version, not the press-release one.

Ten years in. Fifty-plus clients across three continents. Two hundred-plus projects shipped.