About

Before any of this was a business, it was a Facebook page I admired.

Rajnikant Vs CID Jokes, back when it had fewer than ten thousand followers. I was just a fan. But watching a scrappy little page grow did something to me. It made me want to build one of my own.

So I did. Then another. Somewhere between making pages and working out why some caught on, I started freelancing in digital media. Website development, online communities, whatever the work asked for. The page I had been watching kept climbing too, until it became RVCJ Digital Media. And somewhere in the watching, it switched something on in me. Curiosity turned into a craft. The craft turned into a profession.

That profession arrived while I was still in college. It did not stay a side project for long. The projects pulled harder than the coursework, and eventually there was not room for both. I left the degree unfinished. Looking back over everything that came after, I never once needed it.

Today I am building Rawbare alongside the RVCJ Group, the same ecosystem that first lit the spark, now home to Marketing Mind, The Logical Indian, TechInformer and Salt Media Ent. The page I once admired from the outside is the company I now build within. The symmetry is not lost on me.

Rawbare is where the real education happened. Three years ago, I could not read a balance sheet. I taught myself accounting off the internet. Learned supply chains by getting them wrong first. Ran cashflow math at 2am that no course had ever prepared me for.

The boring middle

What the grind actually taught me.

• The hardest thing has no tutorial. It is showing up when nothing works yet, with no proof it ever will.
• It isn’t a skill you study. It’s a decision you make again every morning, in the quiet, with no applause.
• The launches didn’t build Rawbare. The unglamorous consistency did.
• The lesson was never in the result. It was in the boring middle nobody claps for.