2023 – Present
Rawbare
Founder · Mumbai
The brand being built now. Eyewear, grown from a first collection of ten into something worn across the country. Nearly every lesson here was earned the hard way, on the record.
Building, advising, and getting it wrong first
2023 – Present
Founder · Mumbai
The brand being built now. Eyewear, grown from a first collection of ten into something worn across the country. Nearly every lesson here was earned the hard way, on the record.
2015 – Present
Marketing & Technical Consultant
An independent consultancy for founders and marketing teams. The work starts with the objectives, the stack and the data, and ends with a marketing strategy that survives contact with reality.
2022 – Present
Marketing & Technical Consultant
Part of the RVCJ Group, the media ecosystem I grew up watching. Where strategy and the technical side move as one, across the group's brands and my own.
2023 – 2025
Brand Building From Scratch
An ethnic-wear label that lived entirely offline, taken online from nothing. Within two years it was running at twenty times its original target.
2021 – 2022
Web Marketing Consultant · Australia
Online marketing strategy for an Australian firm. Focus: presence, traffic, and turning that traffic into leads.
2021 – 2022
Strategic & Technical Consultant · United Kingdom
Business strategy meeting the technical side for a UK company, across operations, competitiveness and growth.
2020 – 2022
Digital Marketing Consultant · United Kingdom
The online marketing engine for a UK business. Built for visibility and a steady flow of leads.
Won by Rawbare in 2025 and 2026, plus three honours for Affan as founder.


Write to me about a brand, a launch, or a second opinion on your marketing.
affan@rawbare.comMumbai, India