Affan Ahmad

Work

Building, advising, and getting it wrong first

Roles

2023 – Present

Rawbare

Founder · Mumbai

The brand being built now. Eyewear, grown from a first collection of ten into something worn across the country. Nearly every lesson here was earned the hard way, on the record.

rawbare.com

2015 – Present

Squarebase

Marketing & Technical Consultant

An independent consultancy for founders and marketing teams. The work starts with the objectives, the stack and the data, and ends with a marketing strategy that survives contact with reality.

squarebase.io

2022 – Present

RVCJ Digital Media

Marketing & Technical Consultant

Part of the RVCJ Group, the media ecosystem I grew up watching. Where strategy and the technical side move as one, across the group's brands and my own.

2023 – 2025

Mashroo

Brand Building From Scratch

An ethnic-wear label that lived entirely offline, taken online from nothing. Within two years it was running at twenty times its original target.

mashroostore.com

2021 – 2022

Enterprise Monkey

Web Marketing Consultant · Australia

Online marketing strategy for an Australian firm. Focus: presence, traffic, and turning that traffic into leads.

2021 – 2022

Appedus

Strategic & Technical Consultant · United Kingdom

Business strategy meeting the technical side for a UK company, across operations, competitiveness and growth.

2020 – 2022

The Webezine Company

Digital Marketing Consultant · United Kingdom

The online marketing engine for a UK business. Built for visibility and a steady flow of leads.

Toolkit

  • Brand building
  • Team building
  • Performance marketing
  • D2C and e-commerce
  • SEO
  • Content strategy
  • Web development
  • Consulting

Eight awards

Won by Rawbare in 2025 and 2026, plus three honours for Affan as founder.

Awards and press coverage

Rawbare

Affan Ahmad, founder

Rawbare receiving the Excellence in Consumer Choice Eyewear Brand award at ET Now Business Conclave and Awards 2026, Mumbai
ET Now Business Conclave and Awards 2026, Mumbai
Rawbare receiving the Best D2C Brand of the Year award at Adgully MAA Awards 2026, Kolkata
MAA Awards 2026, CMOs' Charcha, Kolkata

Contact

Write to me about a brand, a launch, or a second opinion on your marketing.

affan@rawbare.com